Welcome — a quick, honest look under the bonnet. A model is only as good as the authoritative Australian sources it reads, so here's exactly where our numbers come from and the maths behind them.
Every benchmark in your report traces back to a real source: the ATO Small Business Benchmarks, the ABS and ASIC — rounded out with Fair Work pay rates, Google Places for nearby competitors, and two independent AI models reading every idea.
When we can't trace a figure back to one of them, we don't claim it — you'll sometimes see “we don't have a reliable benchmark for this yet”, and that's deliberate.
We leverage AI to fetch real market numbers for your review — but the maths is locked in our calculation engine.
a bespoke calculation engine · no second-guessing
Run a real idea through it and see every figure trace back to where it came from.
Try it free →